The Challenge

Our enduring partnership with Purity Ale, a beloved name in the world of craft beer, has seen us collaborate on various projects over the years. We’ve been privileged to work closely with the Purity team, from crafting product-specific advertisements for beer launches to providing a sneak peek behind the scenes of their picturesque brewery. This time, Purity had a new challenge for us: they wanted a vibrant highlights video capturing their experience at 2000 Trees, a rock music festival nestled in the heart of Cheltenham. The objective was clear - create a video that would resonate with festival-goers and amplify Purity’s brand presence.

The Approach

A two-person crew ventured to the festival grounds to capture the essence of Purity’s time at 2000 Trees. Our vision was to keep the video’s style clean and fun while showcasing the Purity bar and the festival attendees savouring their beer. We carefully curated b-roll footage to encapsulate the vibrant atmosphere and the spirit of the event.

We swiftly embarked on the editing process post-festival, ensuring a turnaround time of just one week. The final video was formatted to cater to various social media platforms, maximising its reach.

The Result

The result was a dynamic highlights video that not only celebrated Purity’s presence at 2000 Trees but also captured the energy and enjoyment of festival-goers.

The Impact

Purity Ale’s trust in our creativity and production abilities paid off handsomely. The video seamlessly integrated with their brand identity and resonated with their audience. It found a special place on the TV screens across Purity’s brewery, adding a lively touch to the ambience. The collaboration was seamless and impactful, elevating Purity’s brand presence to new heights.At Kobe Visuals, we take pride in forging long-lasting partnerships with brands like Purity Ale. If you’re seeking to enhance your brand’s visibility through engaging video content, we’re here to make it happen.

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