The Challenge

Medsailors, a prominent yacht charter company renowned for its captivating cruise weeks in the Mediterranean, collaborated with our founder, Jake Hughes, on an exciting campaign. The primary objective was to capture dynamic user-generated content and promote Medsailors through Jake’s influential social media channels. Our challenge was delivering engaging visuals to captivate audiences and fuel Medsailors’ online presence.

The Approach

A nimble two-person crew embarked on a journey to Croatia to set sail with Medsailors. We adopted a minimalistic approach, carrying only essential camera equipment to ensure agility and flexibility during the adventure. Our toolkit included a drone for sweeping aerial shots, the versatile Sony AS7III for high-quality footage, and an iPhone for capturing authentic, on-the-go moments.As we sailed the azure waters of the Mediterranean, we meticulously documented the essence of the Medsailors’ experience. From breathtaking sunsets over the horizon to the laughter-filled camaraderie of fellow travellers, we aimed to encapsulate the magic of these cruise weeks.

The Result

Our efforts culminated in a series of short-form videos that transcended expectations. These captivating visual stories provided viewers with an immersive glimpse into the world of Medsailors, inspiring a sense of wanderlust and adventure.

The Impact

The impact of our campaign was nothing short of remarkable. The short-form videos generated an unprecedented buzz, amassing over a million organic views on Instagram and TikTok. Audiences were not only drawn to the stunning landscapes and exhilarating experiences but were also enticed by the authenticity of the content. The collaboration between Medsailors and Jake became a testament to the power of storytelling through dynamic user-generated material.At Kobe Visuals, we are proud to have played a role in elevating Medsailors’ online presence and bringing their captivating adventures to a global audience. If you’re looking to embark on a journey of digital storytelling and create impactful content, connect with us today.

More Case Studies